Simple strategies for making life easier, and business more successful
The Networking Culture
Today, networking is made easier by not having to leave our office or home, but that could mean we are left with no brand visibility. Traditional networking still plays a big part in creating a strong brand awareness, and building trusted relationships. The digital opportunities offer us an easier way to follow up and stay in touch, but should not take over completely where networking is concerned.
Branding Your New Business
Name your favourite brand? If you can’t do that maybe it means you are not loyal to any particular brand? Put yourself in that position, can anyone remember your brand? Building a recognized brand is one of the first things you should do before you even attempt to sell.