Simple strategies for making life easier, and business more successful

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The Networking Culture

Today, networking is made easier by not having to leave our office or home, but that could mean we are left with no brand visibility. Traditional networking still plays a big part in creating a strong brand awareness, and building trusted relationships. The digital opportunities offer us an easier way to follow up and stay in touch, but should not take over completely where networking is concerned.

Branding Your New Business

Name your favourite brand? If you can’t do that maybe it means you are not loyal to any particular brand? Put yourself in that position, can anyone remember your brand? Building a recognized brand is one of the first things you should do before you even attempt to sell.

Creating A Culture For Millennials

Creating a Culture for Millennials focuses on the fundamental shift that businesses need in evolving their communications culture to remain effective in a changing workplace. As baby boomers cycle out of the workplace, incoming Millennials expect communication to happen in very different ways that we have traditionally seen. Organizations that fail to take action now may soon find significant challenges in maintaining an engaged Millennial-driven business of the future. Where once a company-wide email might have been an effective way to broadcast your message, today's Millennials might expect a more personalized message, with multi-channel delivery and with interaction currently not so commonplace.


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